BruceB
10-11-2010, 05:30 PM
The McRib Returns Nationwide November 2nd
Monday, October 11, 2010, by Raphael Brion
On November 2nd, McDonald's will be selling the legendary McRib sandwich at outlets across the U.S. for the first time in 16 years. It'll be available for only "six weeks or so" according to the Chicago Tribune. The McRib — a boneless pork product conglomeration pressed into a rib-cage shaped patty and slathered in barbecue sauce — is a thing of great wonderment and worship for its fans as it only appears, infrequently, at McDonald's whim. Like a comet. Or a ground-up Sasquatch. A random meat comet!
McRib Locator, Facebook groups, marketing gold. >>>
There are Facebook groups and a McRib Locator so that fans may report sightings and hunt them down. The exclusivity and the random regional reappearances are intentional, however. McDonald's knows it has a rabid fanbase, and turning the release of a simple sandwich into a promotional event is marketing gold. They know they have something special on their hands. “It doesn’t sell well all year long because people get tired of it,” said McDonald’s USA President Jan Fields.:D:D:D
Monday, October 11, 2010, by Raphael Brion
On November 2nd, McDonald's will be selling the legendary McRib sandwich at outlets across the U.S. for the first time in 16 years. It'll be available for only "six weeks or so" according to the Chicago Tribune. The McRib — a boneless pork product conglomeration pressed into a rib-cage shaped patty and slathered in barbecue sauce — is a thing of great wonderment and worship for its fans as it only appears, infrequently, at McDonald's whim. Like a comet. Or a ground-up Sasquatch. A random meat comet!
McRib Locator, Facebook groups, marketing gold. >>>
There are Facebook groups and a McRib Locator so that fans may report sightings and hunt them down. The exclusivity and the random regional reappearances are intentional, however. McDonald's knows it has a rabid fanbase, and turning the release of a simple sandwich into a promotional event is marketing gold. They know they have something special on their hands. “It doesn’t sell well all year long because people get tired of it,” said McDonald’s USA President Jan Fields.:D:D:D